Kumiho Esports S.L. is a Spanish company that operates in Madrid since 2020. We focus in competition, training and videogame development. Our base is located in Campus del Videojuego at Madrid in Game.

Who are we?

In April 2020, during the global pandemic, three friends decided to create an esports club with the aim to be part of the esports sector.

Step by step the company moved to different areas such as Education through Gamification and also videogame development as an educational tool.

oUR HISTORY

The Kumiho, 구미호 in Korean, is a popular myth in South Korea that represents a fox with nine tails. This fox is able to live for thousands of years and transform at will. In other cultures, such as Japanese or Chinese, this animal is called Kyubi or Kitsune.

For us, it was crucial to find a specific name which represents our values and ideology and the phylosophy of the Kumiho was perfect. It is capable of lasting over time, fighting against adversity and winning.

An important detail is the influence that Korean culture has been acquiring through all these years in new technololgies and esports sector. This is one of the reasons for choosing this name. Another reason is to be recognised globally.

WHY KUMIHO?

Our mission is to serve as a bridge between videogames and society, using Education as a vehicle towards digital transformation.

Our vision is to achieve excellence in competition, education and videogame development.

Our values are: resilience, teamwork, effort and ambition.

misSion, vision and values

MEET THE EXECUTIVE OFFICERS

CRISTINA RUBIO

Cofounder and Chief Innovation Officer.

Manager of Education, Training and Psychology departments, the I+D projects and the International area.

Professional Background

  • University degree in Primary Education with a specialization in Foreign Languages.

  • Master’s degree in English for professional qualification.

  • Master’s degree in Social Education and Human Rights.

  • Master’s degree in Esports Management.

MATÍAS GÓMEZ

Cofounder and Chief Operation Officer.

Manager of marketing and branding departments, sports and commercial projects and mentoring students.

Professional Background

  • University degree in Economy.

  • Master’s degree in Esports and Marketing Management.

SARA RUBIO

Cofounder and Chief Communication Officer.

Manager in Communication, Marketing and Design, and assists in project management at the innovation department.

Professional Background

  • University degree in Art History.

  • Master’s degree in HR.

  • Master’s degree in Esports Management.

“Adversity has the effect of eliciting talents which in prosperous circumstances would have lain dormant”. - Horacio.